As we get closer to the release of The Force Awakens, the marketing machine will steadily increase its output and you’ll see more and more Star Wars branded everything no matter where you go. Marketing has always been integral since the saga’s inception. No one really knew if the first film would be successful in 1977. Marketing efforts helped familiarize people with the foreign aspects of this new form of science fiction/space fantasy. Read More
Before you read this, understand one thing.
THERE MAY BE SERIOUS SPOILERS in this piece. POSSIBLE, but SERIOUS SPOILERS.
I will be openly referring to things that might actually happen in the film.
Run away now if you don’t want to know what MIGHT happen in The Force Awakens based on internet rumors and such.
A lot of this is probably incorrect and based on rumor, so don’t get too upset with me or the film until you actually see it.
Love ’em or hate ’em (and just admit that you love ’em already), you have to admit that Disney knows how to run a company. They’re like the Google of the entertainment industry, which is odd to say out loud since they were around long before Google. Founded in the 1920’s, they’ve done nothing but dominate and grow in the fields of film, television, publishing, music, theme parks and more. When Robert Iger took over the helm in 2005, the company took even bigger steps to cement its place as a leader in entertainment by purchasing companies like Pixar ($7.4 billion in 2006), Marvel ($4.24 billion in 2007), and of course Lucasfilm ($4.06 billion in 2012). Read More