Magazine Mania! (Updated)

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As we get closer to the release of The Force Awakens, the marketing machine will steadily increase its output and you’ll see more and more Star Wars branded everything no matter where you go. Marketing has always been integral since the saga’s inception. No one really knew if the first film would be successful in 1977. Marketing efforts helped familiarize people with the foreign aspects of this new form of science fiction/space fantasy. Read More