As we get closer to the release of The Force Awakens, the marketing machine will steadily increase its output and you’ll see more and more Star Wars branded everything no matter where you go. Marketing has always been integral since the saga’s inception. No one really knew if the first film would be successful in 1977. Marketing efforts helped familiarize people with the foreign aspects of this new form of science fiction/space fantasy. Read More
Tag: marketing
ThinkGeek Product Reviews: Light-Up ChopSabers, R2-D2 Measuring Cup Set, Vader Stress Toy, and Moleskin Notebooks
ThinkGeek.com is a glorious shopping site you’ve probably heard of before. They offer fully-licensed merchandise from geeky franchise favories like Star Trek, Doctor Who, Marvel, Game of Thrones, and of course Star Wars. Once in a while they send me a few items to check out and review on the site and I’m happy to oblige. Today’s bundle includes four items.